The Saudi Arabian Monetary Authority (SAMA), in collaboration with the ministry of Education, launched the awareness campaign to introduce the sixth issue coins by organizing exhibitions in a number of male and female schools across the kingdom with the purpose to raise the awareness of coins value of students, and to encourage its use in the daily transactions and take changes in order to encourage saving culture among youth. The campaign targets primary and intermediate school students by organizing awareness exhibitions inside schools that includes entertaining and educational sections designed specifically for the targeted age group. The campaign started in October 2018 in Riyadh and cruised across the kingdom with the cooperation with Ministry of Education, which has spared no effort to support, and overcomes difficulties.

      The Schools Exhibitions' activities include the distribution of educational bags to students made specifically for this purpose. It contains leaflets, moneyboxes, leather wallets to save coins. It was important to start the activities during the semester to ensure that the message reach largest possible segment of students, and to raise their awareness of the coin's value and it being an integral part of our national currency and encourages its use in the daily trades.

      #know_its_value campaign was launched last July as part of the Saudi Arabian Monetary Authority efforts to promote financial awareness culture among traders and to promote the saving culture. SAMA has been keen to diversify the means used to broadcast campaign messages to reach the largest segment of traders and beneficiaries. The campaign is part of the Financial Sector Development Program which is one of the programs to achieve the kingdom's vision 2030 which aims at building a sophisticated, diversified and effective financial sector to support the development of the national economy and encourages saving, financing and investment by developing financial sector institutions and financial planning among the society.

     SAMA confirmed that it is decided to replace the Riyal paper with the Riyal coin, while keeping trading with the paper one until it is gradually withdrawn according to a time plan prepared for that purpose. SAMA points out that all currencies are now available at all SAMA' branches and banks operation across the kingdom, and in case you couldn't obtain it, you can file a complaint to the Consumer Protection department through the SAMACARE website at www.samacares.sa or on the Free toll 8001256666.

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