The Saudi Arabian Monetary Authority (SAMA) has concluded its awareness campaign under the slogan "More Financial Awareness". The campaign lasted for five weeks across the Kingdom covering around 30 commercial centers in 14 cities. The total number of visitors to these exhibitions exceeded more than 130 thousand visitors. The campaign, which targeted various segments of the society, was part of SAMA's ongoing efforts in organizing awareness and education campaigns among the public.

Through these exhibitions, which witnessed a high turnout of visitors, SAMA sought to raise the level of financial and knowledge awareness in the society. Visitors were introduced to the characteristics of the national currency and the security signs shown to identify the sound card. The campaign also aims to promote positive behavior in dealing with currency-denominations by encouraging their use in daily transactions, in addition to promote saving culture among children in particular by creating a corner of their own. The corner witnessed a great interaction by children taking part in the drawing and coloring activity. More than 70,000 copies of booklets and magazines were distributed containing awareness stories.

SAMA also sought to educate clients of the financial institutions supervised by SAMA about their rights and responsibilities, clarify the communication channels provided by SAMA to receive customer complaints and inquiries and address them with the concerned authorities and inform them of their financial rights that enable them to make correct financial decisions commensurate with their financial needs and obligations. In addition to raising awareness of activity in the unauthorized Forex and the protection from falling into financial fraud.

Exhibitions included the distribution of more than 86,000 leather wallets to save and facilitate the use of coins, and specially designed educational and entertainment items containing awareness publications totaling about 40,000 publications, in addition to a competition on SAMA account on twitter. Winners received valuable prizes. This aimed primarily at delivering a variety of awareness messages through SAMA social media accounts.

This awareness campaign comes within the framework of the Financial Sector Development Program - one of the programs of realizing the Kingdom's Vision 2030 - which aims to build a sophisticated, diversified and effective financial sector to support the development of the national economy, stimulate savings, finance and investment, by developing and deepening financial sector institutions, and strengthening and enabling financial planning.